A few years ago, there was no debate about which WordPress SEO plugins to use. Of course, there were several options for users, but the most popular search engine optimization plugin by far was Yoast SEO. Today, however, the story is quite different.
The stakes for dominance in the WordPress SEO plugin space have increased, with many of these plugins upgrading in functionality, features, and benefits. Don’t get it wrong; Yoast SEO is still the most popular SEO plugin for WordPress. After all, it has 20.6 million users on its platform.
But the concern now is whether Yoast SEO is the best WordPress SEO plugin for users. So, it’s no surprise that we keep coming across the debate around SEOpress vs Yoast SEO – which one is the best SEO plugin?
Today, we’ll do a deep dive into these two WordPress SEO plugins to uncover what makes them special. Stick around, and you’ll know the best SEO plugin for your website.
What is SEOPress?
SEOPress is a powerful SEO plugin designed for WordPress SEO optimization so users can improve rankings and increase traffic. Since SEOPress’ emergence in 2016, the WordPress plugin has shown its worth, garnering the attention of over 250,000 WordPress users.
What’s more is that, if you scroll down to the testimonial section on the SEOPress homepage, you will find that it has the commendation of top SEO experts, with the likes of Neil Patel (SEO expert) calling SEOPress the best WordPress SEO plugin for beginners.
SEOPress offers a wide array of functionality so users can optimize your site. Here are the top features of SEOPress you should know:
1. SEOPress Pricing
An important factor in every purchasing decision is cost. So, we looked into how much SEOPress costs and whether or not it’s worth the spend. Here’s what we found:
(a) Free Forever Version
When you download the SEOPress app, you get access to a free forever plan. This is especially useful for individuals who don’t have the budget for the PRO and Insight plans. It’s also a great way for businesses to try out the SEO plugin before committing to it.
As is to be expected with any free forever plan, you only get basic SEO settings, like SEO titles, image optimization, etc. If you want more comprehensive features, you’d have to go for the big guns.
(b) SEOPress Pro Plan
The SEOPress Pro plan is a paid version that costs $49 dollars a year but is a significant upgrade over the free plan. It allows for in-depth keyword analysis, content inspection with Google search console, custom breadcrumb addition, XML sitemap creation, and more.
(c) SEOPress Bundle
The bundle plan costs $148 a year and has all the free and pro features. It’s the only SEOPress pricing plan that offers the functionality to make your keywords richer and more relevant.
2. How Does SEOPress Work?
SEOPress is a plugin for WordPress.org that can also be used on WordPress.com. Like most plugins, you must install it from your WordPress dashboard and activate its license key for automatic updates. After installation, you can configure SEOPress according to your needs.
From there, you can start creating XML sitemaps on your personal blog or business website (or any site at all, for that matter) to help Google and other search engines better navigate your site, optimize your content, and gauge website traffic using Google Analytics or Matomo Cloud.
You can also use SEOPress to add your site to Google’s index and discover errors when Google crawls or indexes your site. Using Open Graph tags or Twitter Card, you can optimize and share content for major social media networks like Twitter, Facebook, Instagram, and LinkedIn.
Key Features of SEOPress
1. Page Builders Integration
The SEOPress SEO plugin is fully integrated with an extensive list of themes and page builders through its Universal SEO Metabox, including Block Editor (Gutenberg), Elementor, Divi Builder, and Bricks Builder. This lets you easily create and edit custom SEO metadata, analyze content, enhance your site’s SEO, and create custom pages that meet your site’s needs.
2. SEO Title and Meta Tags
This feature helps you create custom meta titles and meta descriptions for your WordPress site. It also aids in setting up your own custom meta robots to help search engines determine what pages should be indexed or not.
3. Social Media Integration
SEOPress helps you optimize your content for social media sharing. Its features include an open graph meta tag that can enhance social sharing on popular social networks like Facebook, Instagram, Pinterest, and LinkedIn. You also get to create your own meta tags for Twitter (Twitter Cards).
Prior to posting, you can use the Universal SEO Metabox to preview your content for Facebook and Twitter. SEOPress also takes care of important details like your post’s image dimensions, file size, and format.
4. Content Analysis
The SEOPress plugin boasts 16 SEO checks with its content analysis feature. This includes checking the following elements to ensure that your content is optimized for SEO: headings, meta robots, internal linking, outbound links, and structured data types. With this feature, you’ll also have access to Google Suggest and internal linking suggestions.
5. Matomo Cloud/On-Premise
Matomo Cloud is an analytics platform that lets you access features for conversion rate optimization such as heatmaps, A/B testing, and session recordings. It offers data ownership and privacy and lets you request a raw data dump. Furthermore, it’s one of the best alternatives to Google Analytics.
With SEOPress, you can access Matomo Cloud, which can help your site become GDPR compliant while still being able to track your visitors, including their locations and behaviors.
6. White Label
One of SEOPress’s best features is its white-label capabilities, which allow you to brand the plugin, making it your own.
7. Ad Free
Aside from the white label feature, SEOPress is ad-free for all versions (free and premium) and leaves no footprints in your source code.
Why Use SEOPress?
SEOPress is an affordable option if you are looking for a WordPress SEO plugin as a beginner. The paid version sells for at least $49 per year for any number of sites. Moreover, SEOPress has features such as local SEO, WooCommerce SEO, automatic and manual schemas, and XML sitemaps for Google News and videos to elevate your rankings in search results. Plus, you can integrate it with other plugins and themes without coding knowledge.
Even with the free version, you can enjoy many features that cover optimization for multiple websites. Best of all, the free version has a white label feature, doesn’t collect user data, and is ad-free.
You can do content analysis for an unlimited number of keywords and create your own branding with its white label feature. If you opt for the PRO version, you get access to a suite of features that let you do video, RSS, and local SEO, check your site for broken links and monitor 404s among many other things.
What is Yoast SEO?
Yoast is one of the leading SEO plugins for WordPress. It’s been around since 2010 and has helped millions of websites improve their search engine rankings. And with over 200 million downloads and 5 million installs, it’s hard to make a case against Yoast.
But we’ll lay the facts down so you can make an informed decision for yourself. Here are the top features of Yoast SEO.
1. Yoast SEO Pricing
Yoast SEO’s pricing is in three tiers; free, premium, and plugin subscription. Let’s see what these different tiers have to offer.
(a) Free Version
Yoast’s free SEO plugin gives you access to some academy courses on SEO, automated technical SEO functionalities, readability analysis, page tracking, and access to the help center. While the free plan has limited features, it’s well equipped for beginners and small businesses doing SEO.
Yoast SEO premium is the most popular among the three pricing tiers. The premium plan sells at $99 per year, excluding taxes.
It gives you full access to all Yoast functionality and the SEO academy. You’ll be the first to know of new features and tools, you’ll get content quality and link suggestions as you write, you’ll avoid dead links in your site, and so on.
(c) Plugin Subscription
The plugin subscription costs $229 and gives users access to five Yoast plugins, all online SEO courses, 24/7 support, and a full year of updates.
2. How Does Yoast SEO Work?
Optimizing your website to rank higher on SERPs and drive organic traffic is a demanding feat. The Yoast SEO plugin is designed to help you with that and more. It simplifies how you do SEO for your site and provides the tools you need for SEO analysis, content optimization, and improving your content’s readability.
Once you’ve installed the plugin on your site, it will appear on every post or web page. You can use it to analyze your content and make tweaks based on Yoast SEO’s suggestions.
3. Why Use Yoast SEO?
Yoast SEO comes with tools and features designed to enhance your site’s SEO. It lets you focus on creating high-quality content for the web and structuring it to make it easier for both users and search engines to understand.
Furthermore, it allows you to optimize how your content will look on Google with Schema structured data. It also comes with an array of technical SEO tools, such as the redirect manager overview and canonical URL tags.
It also offers a free version, a premium version, and a plugin subscription. Its free version is enough to get you started with SEO for WordPress and includes a snippet editor, XML sitemaps, a content analysis tool, and breadcrumb navigation.
Key Features of Yoast
1. Keyword Density
Keyword stuffing can adversely affect your ranking in search results and deliver a poor user experience. Yoast identifies your keyword frequency and alerts you if you’re keyword stuffing.
2. Meta Descriptions
Meta descriptions serve as a preview of what your site contains. A good meta description entices your audience to click and see what your page is about.
Yoast includes a feature that lets you create your own meta descriptions while simultaneously checking how optimized it is. Aside from custom meta descriptions, the Yoast plugin also lets you create titles optimized for SEO.
3. Social Previews
The Yoast SEO plugin comes with a “social previews” feature that lets you customize your content for social media and see how it will look on Facebook and Twitter. Plus, you can use it to set default templates for your social media content.
4. XML Sitemap Generation
Your website needs to be structured to perform better on search engines, and you can do this with XML sitemaps. Yoast SEO automatically generates an XML sitemap for your website, which is updated every time you come up with new content.
5. Page Redirects
Say you have an old post that’s doing well, but you decide to create a newer or updated version of it. If your old post still receives a lot of traffic, this feature will help you redirect your audience to the newer one, allowing them to access content that provides them with more value.
The Yoast SEO plugin lets you enable breadcrumbs, which helps visitors determine where they are on the page. A breadcrumb trail will look something like this: Home > Products > Small Storage.
Breadcrumbs also appear on Google SERPs, let search engines determine if your site is related to a keyword or topic, and give visitors an overview of your site.
SEOPress vs Yoast SEO Plugins Comparison
Both Yoast SEO and SEOPress come with easy-to-navigate dashboards. The tools and features you need are easily accessible on both dashboards.
Both free and pro versions of SEOPress are WooCommerce-ready. The free version automatically sets important elements such as your image titles, alt, captions, and descriptions based on your given filename. If you’re working with WooCommerce products, SEOPress uses their product title instead of your image’s filename.
The SEOPress pro version lets you do WooCommerce SEO by including additional metadata, creating automatic or manual product schema for better visibility on SERPs, and tracking your sales using the Google Analytics Enhanced Ecommerce feature.
Yoast SEO also works well with WooCommerce. However, it requires a separate plugin for WooCommerce SEO, which costs $79 per year. This could be a good choice if you want access to extra tools and features like product-specific SEO content analysis and eCommerce SEO training.
3. Content Analysis
Yoast SEO has a great real-time content analysis feature. It gives you access to a readability check and measures the readability of your content with a Flesch reading ease score. With SEOPress, you get access to latent semantic indexing features. This lets you know how search engines identify similar keyphrases and keywords. You also get 16 SEO checks for your content, including headings, meta titles, meta descriptions, and internal linking.
Yoast SEO lets you set custom schema types for your content. It also allows you to create a default schema type for your entire site. SEOPress PRO lets you create schema types for local SEO and WooCommerce SEO. It can also add different schema types manually or automatically for FAQs, guides, products, and events so your content or site can rank higher in SERPs.
5. Keyword Optimization
Yoast SEO’s free version only lets you enter one focus keyword. So, if you’re looking to use multiple focus keywords, you may want to upgrade your Yoast SEO plan. The Premium plan also lets you generate related keyphrases. SEOPress’ free version, on the other hand, lets you optimize your content for unlimited keywords.
SEOPress offers regular updates with no specific schedule and has a dedicated documentation page that offers resources like guides and tutorials. You can get priority support service if you have the pro version. Its support page also lets you open a support ticket.
Yoast SEO’s free version gets frequent updates, but if you want access to 24/7 support, then you may want to go for the premium plugin or the plugin subscription.
There’s so surefire answer to the SEOPress vs Yoast SEO debate. The best one for you is dependent on a number of factors. For instance, if you want an affordable yet powerful WordPress plugin and you don’t mind the relatively limited functionality, SEOPress is your best bet.
But if you’re looking for an all-powerful WordPress plugin and you’re willing to pay the price for it, Yoast SEO should be your go-to choice.
The bottom line? Determine what functionalities you want and how much you’re willing to pay, and you’ll have your answer.
Has this review helped you? Think we missed something? Let us know in the comments section.