As all content marketers know, the insights you can get on tools such as Ubersuggest and Ahrefs form a crucial aspect of any digital marketing, especially SEO, strategy. The complications of marketing in the digital world are increasing, as digitalization and social media continue to play an increasingly bigger role in our lives.
Content marketing is no easy task, as writers and SEO specialists can end up spending hours on research. As for writers, some might even say that they often have to spend more time on research than on actual writing. This is because they must know what their target audience is searching for on the web.
The Importance of Keyword Research Tools
Research, nowadays, doesn’t need to be done manually. With increased technological sophistication in marketing, there are now tools that can make the entire research process faster and more accessible for people.
However, the market is saturated with SEO keyword research tools. There are just too many to choose from and that leads to a lot of confusion and indecision. But there are a few tools that are a class apart.
For instance, two such tools that you must put under consideration are Ahrefs and Ubersuggest. In this article, we will compare the two best research tools and help you choose one that fits your needs the best. Let’s get into it.
Features of UberSuggest and Ahrefs
Ahrefs is a research and marketing tool that has risen to become one of the most reliable and widely used tools. This one works through a combination of five primary tools and several free tools that help the user in more ways than one. It has become the go-to solution for people in the content writer community for its efficiency.
Primarily used to add links to the content, it is also used for keywords. Keyword research isn’t their primary focus, but Ahrefs does a good job at it anyway.
But keep in mind that Ahrefs features five main tools. So before going for a subscription, explore and decide for yourself whether it is something you’d use. The following are the five main tools:
If you are comparing with other tools such as Ubersuggest, this is the main aspect you should be looking at. Ahrefs allows you to analyze any keyword and provides you with much-needed stats about it. These stats include:
- Search volume
- volume by country
- difficulty analysis for a keyword
You’ll be able to calculate any keyword’s traffic potential in a few clicks.
Most keyword search tools consider Google as the only search engine when providing you with the stats. But Ahrefs decided to evolve above that. It works with around ten different search engines to give you the most results. These include Youtube, Amazon, and Bing, among others.
Plus, don’t worry if you’re not from the US, as this tool provides data that is relevant in 171 different countries!
This keyword explorer has a huge database, with more than 7 billion keywords. More and more keywords are added to it every month. And through its large system of filters, you will be able to get refined results.
Plus, this tool allows you to see the clicks and other insights too. These include, but are not limited to the following:
- Clicks per search
- Return rate
- Percentage of clicks
- Percentage of paid clicks
The site explorer feature on Ahrefs combines three powerful and productive tools in one interface to give the best results. These include backlink checker, paid traffic research, and organic traffic research.
Organic traffic research helps the writer see the keywords the competitors rank on. It also shows what pages bring the most search engine traffic.
The second feature is the backlink checker. It helps the user see what websites link to the competitor’s site.
The traffic research helps the user learn about what the competitors are doing. It shows whether they use paid search advertising or not, and where they funnel the paid traffic.
All this combined equates to a detailed analysis tool that helps you analyze any site. It helps you know the number of backlinks, research keywords, and get data and traffic value.
Site audit helps analyze your website and provides you with useful information. This includes the SEO health score, SEO issues, and content type, among others.
It also checks for any red flags, such as crawled URLs and slow site speed. Not only does it check for those red flags but it also provides recommendations to cure these issues.
This feature visualizes critical data in charts. Even if you have a huge, heavy website, there’s nothing to worry about. Ahref’s site audit crawls it fast by verifying your domain and skipping unrelated sections.
A rank tracker is exactly what the name suggests: it tracks the rank of your content. You add keywords to the tracker and then add your content. The rank tracker goes through the search results to see where your content ranks.
This tool allows the user to analyze any site’s organic traffic, backlinks, keyword ranking, and social shares. You can put in any keyword, and the content explorer will look for the best content in that search.
You can get all these goods with any Ahref paid plan. Pricing ranges from $99 to $1000, depending on usage and extra features. The extra features are a backlink checker, broken link checker, SERP checker, and many more.
|Easy to use||No free trial|
|Keyword search for ten search engines||No mobile-friendly app|
|Analyzes both external and internal broken links||No telephone support option|
Ubersuggest is a keyword research tool that is helpful to marketing content writers as well as SEO specialists and content specialists among others. From keyword suggestions to content ideas, this SEO tool offers it all.
When using this efficient tool, you won’t have to worry about the content audience. This tool will reverse engineer your competitor’s content marketing, giving you an upper hand.
Ubersuggest works using nine built-in tools. Let’s take a look at them.
Using the SEO analyzer, you can analyze your website to see errors you need to fix. When fixed, it will increase your ranking and get you more search traffic. This tool informs you about critical errors, warnings, and some recommendations as well.
Once you have the list of errors, you can go and fix them and then come back and check whether the correction has worked or not. Plus, this feature will also show you your site’s speed. A site’s speed has a huge impact on the ranking. This analysis also includes backlink checking.
Just pointing out errors is not always helpful, and Ubersuggest understands that. That is why the audit report includes recommendations and step-by-step video tutorials on how to rectify the issues.
A/B Testing Significance Calculator
A significance calculator is a useful feature that tells you whether a certain change results in better performance or not and if it did, then by how much. It’s the best tool to see if a design or copy change has had any positive effects on your metrics in any way. All you have to do is enter your visitor and conversion numbers to see the answers.
This feature shows you everyone who links to your competitor’s site but isn’t linking to your site. This is an easy way to find new link-building opportunities with a few links. Just add the URL to your competitor’s site and you’ll be able to find new ways to take up your ranking.
Advanced Link Filtering
Backlinks help content writers see the best link opportunities. Using this feature, you can filter links according to the following factors:
- Domain score
- Page score
- Anchor texts
AI Rewriting Tool
This tool will come in handy when you’re looking to boost your score. Enter keyword phrases you want to rank for and it will help create content with the best SEO impact for you. The AI rewriting tool will help you get page title ideas for your content based on the keyword you’re targeting. You can pick a title from the first batch of titles the tool will suggest. But if none of them resonate with you, you can click the ‘Suggest New Titles’ option to get a new set of possible titles.
Meta descriptions are essential for any SEO. They let the search engine know what the website is about. It is a description that the audience will see in the search engine right below the title and site’s URL. The AI rewriting tool also suggests a variety of meta descriptions for you to choose from.
The heading on every page is what gives the content a much-needed structure. This tool gives you some options for headings. It also helps you with writing the content itself which might give you the inspiration you need.
Some other similar features available are the AI Sentence Rewriter and the AI Paragraph Rewriter.
This is probably the most helpful feature in Ubersuggest as it will provide you with a list of keyword ideas. This free keyword tool allows you to see each keyword’s volume, competition, and trends. It generates them based on what the competitor is working with and what everyone is looking up on search engines.
Some other features worth noting are:
- Open Graph Generator
- Chrome Extension
- Website Traffic Checker
- Domain Overview
- Top SEO Pages
You can get all these features at prices ranging from $30 to $100 based on what package you choose. There is also a limited free version, which you can use if you are an individual blogger who needs a tool for infrequent use. But whatever your use case may be, you can go for the package that suits your needs the best!
|Pricing||Higher price ranger||Affordable price point|
|Keyword Suggestions||Keyword suggestions are subpar||Keyword suggestions are excellent as its main offering is keyword suggestion|
|Link Tracking||The main feature is link tracking, so a very efficient feature||Does a good job at link tracking, but is certainly not the best|
|Site Auditing||Best for link-based auditing||Best for keyword-based auditing|
|Free Access||Offers free access only on a few tools and not even to the full extent||Offers free access to certain tools, just by signing up with a Google account|
Now, let’s see what the users of Ahrefs and UberSuggest had to say about the comparison between UberSuggest and Ahrefs. We’ll be looking at the general consensus on product review websites, specifically G2, Software Advice, and Trust Radius.
Ahrefs has a score of 4.6 on G2, which tells us how much users like the tool. Its score is derived from the average scores of 432 reviewers. UberSuggest, on the other hand, has a score of 4.2 out of 5, slightly lower than Ahrefs’ score.
The general sentiment between G2 reviewers is that Ahrefs is the better of the two. However, the only drawback of Ahrefs is the difficulty in understanding all the functionalities and data Ahrefs throws at you. Of course, you’ll understand the platform better with time.
From 389 reviews, Ahrefs records a score of 4.74 out of 5. This is an impressive score, again testifying to what users think about the software. The highlight for users here is how feature-rich Ahrefs is – there’s a functionality for almost everything SEO.
The only drawback of Ahrefs is its steep learning curve. But with time, that shouldn’t be much of a problem.
UberSuggest has a rating score of 4.5 out of 5 which is the average rating from 50 user reviews. This is also an impressive score to boot but compared to Ahref’s 4.74, it’s clear which software stands out.
The polls here still tilt in the favor of Ahrefs. Ahrefs is classified as top-rated on Trust Radius, scoring 8.8 out of 10. This review comes from 320 user ratings and speaks to the fact that users largely prefer Ahrefs over Ubersuggest.
But UberSuggest isn’t far off the mark here either. Users rate the software at 8.2 out of 10 from 26 reviews. Bear in mind that the number of users rating UberSuggest is lower but you still get the idea of what these users think about the software.
When all is said and done, there is no tool that is the best for everyone. In other words, there is no one size fits all solution. Both Ubersuggest and Ahrefs have their pros and cons and both have their strengths and weaknesses. So it all depends on your needs, and your analysis of which one you think will suit you better.
Having read this article so far with all the details of each tool dissected and described in detail, hopefully, you will be able to decide as to which tool is better for you given your current circumstances and needs.