A tracking code can report which platform a visitor used to access your site, real-time traffic, and click path, among other things.
Due to these capabilities, a tracking code can be used to understand the behavior of large numbers of users. This then helps create a good marketing campaign centered on the preferences of your users.
Here’s what you need to know when tracking your website users’ activities.
What Can Google Analytics Track?
Google Analytics allows you to track so many things. You can even easily tell whether your website users like your web page content by looking at your analytics report. Google Analytics will let you track the following:
- Number of page views
- Number of sessions
- Session duration
- Session by country
- Session by device
- Bounce rate
- Click-through rate
- Users by the time of day
You can also track events that occur on your site. Events refer to users’ interaction with content on your site. You can track events such as:
- Click on mobile ads
- Click on buttons
- Video play count
- Logins and registrations
- Mouse movements
- Web page engagements such as sharing an article, video, or image
- Click on an image or external link
- Scrolling down a page
- Loading of popups and lightboxes
- Video load, play, and duration of play
When Does the Tracking Code Send Google Analytics an Event Hit?
Google Analytics registers an event hit each time users perform an action that’s tracked.
This means if a user does any of the events mentioned above on your site, the tracking code on your site will immediately send the hit to Google analytics.
For example, if someone visits your site and scrolls through your content for a sufficient period of time, you’ll be informed via Google analytics.
The best part about Google Analytics is that it provides real-time data. This means you can know exactly what’s happening when it’s happening. This ensures that you always have up-to-date information about whether your site is well-structured and has the right content for the intended audience. It also alerts you to whether you need to take action to improve your website.
For example, if you sell products on your site and most of your visitors just scroll and don’t buy, you may want to investigate what might be wrong. It might be that you need to improve your call to action, add engaging text describing your products, or you need to offer multi-language and multi-currency options to your customers.
How to Find Google Analytics Tracking Code?
Adding Google Analytics to your website is pretty easy. You’ll need to create a Google Analytics property to obtain a tracking ID which you will add to your site. Here’s a step-by-step guide on how to do it:
- Sign in to your Google Analytics account.
- Click on Admin.
- From the account column, select your chosen account.
- From the property column, select from the menu in the Property column.
- Click Tracking Info> Tracking Code.
- A new page will appear with your tracking ID at the top.
- Scroll down to find your global site tag (gtag.js).
- Copy the Global Site tag and paste it into each webpage you want to track.
Using a tracking code on your website can help you understand how your website is performing. You’ll be able to know the amount of traffic to expect and the number of conversions you should be getting from that traffic.
The best part, the tracking code will send an event hit to Google Analytics every time an event happens, enabling you to have better oversight of how your site is doing at any given time. Don’t be left behind; add a tracking code to your site today.